Katrina Kirsch
Brand Strategy
Web Design
Book Editor
Project Details
Katrina Kirsch is a book editor specializing in structure and positioning primarily within the tech industry. Her mission is to empower entrepreneurs and creatives by refining and elevating their written work, transforming their ideas into clear, compelling narratives that resonate with readers.
Katrina came to Untamed to clarify her offerings, ethos, and outcomes, aiming to establish herself in her own category and effectively communicate that with her potential clients. She needed a brand strategy to advance her to the next stage in her career and a website to position herself as down-to-earth yet a standout expert in the tech industry.
Through a comprehensive brand strategy session, personalized questionnaire, and a custom website design, we refined her messaging, offers, values, and the powerful outcomes she delivers. We created a website showcasing her decade of experience with social proof and designed a brand that reflects her, her ideal clients, and the work she wants to be doing more of while ensuring it effortlessly stands out and attracts.
Mobile optimized site built on Squarespace
One of my favorite features - her brand mark. Read more about the design concept below
A five page website built on Squarespace with several custom CSS and HTML features and internal portfolio pages
Several of her webpages laid out together
I'm a writer and editor, not a web designer. I trusted Bri to redesign my personal site, and she did an amazing job. She was patient with me throughout the whole process and helped turn the ideas in my head into a functioning (and beautiful) site. If you can dream it up, Bri can figure out what it takes to make it real. I definitely recommend her!
From Katrina's perspective:
If you can dream it up, Bri can figure out what it takes to make it real.
Her 'Work With Me' page, highlighting her different offers, processes, and more
An additional accent logo similar to her signature to utilize in email footers and other places requiring personal touch
Her brand guidelines brand book to assist in remaining consistent and cohesive for years to come
Behind the Design
Katrina's brand was crafted to reflect her expertise, grounded approach, and connection to her ideal clients while remaining versatile for different industries. Although her career has been in tech, Katrina wanted to set herself up to expand into the outdoor and creative fields. The standout feature of her brand is the brandmark, symbolizing two books and resembling two birds, representing her passions for free flight and plane flying. This subtly attracts like-minded individuals in other industries. With cohesive visuals, strategy, and web design, the brand effectively communicates her mission to empower and elevate entrepreneurs's work resulting in a standout brand for the tech industry and beyond, while staying true to her values and vision.
A brand that is thoughtful, asks deep questions, and gets stuff done while still having fun
Katrina's primary logo was built to be authoritative AND approachable - the uppercase demonstrates authority while the sans serif font brings in a sense of ease and friendliness
Her font colors evoke a sense of groundedness, warmth, and authenticity that create a calming and welcoming atmosphere
Her secondary logo was built to maintain and continue brand recognition with versatility to use in any sized space
Her font palette was built on simplicity with a hint of contrast - her heading fonts are cohesive and friendly while her paragraph font is a serif font to convey a sense of sophistication and reliability
The Brand
Portfolio Highlight
One of the standout features of Katrina's website is her portfolio. It showcases numerous projects, with four features that align with the type of work she wants to do more of. Each featured project allows viewers to dive deeper and learn about her role and the final outcomes, complimented by a testimonial. These pages can be easily duplicated, allowing Katrina to update imagery and copy effortlessly without incurring monthly fees for minor changes.
Katrina's site is equipped with a handful of custom CSS and HTML allowing custom features that elevate her site to match her level of professionalism and authority.
