Sarah Lockwood Coaching

Brand Strategy

Web Design

Course Collateral

Transformational Coaching

Project Details

Sarah Lockwood is a transformational business and life coach serving high -achieving entrepreneurs, executives, and athletes. Her mission is to help clients find more joy and flow, achieving purpose-driven, fulfilling, and financially abundant work without the hustle. (Not to mention, after working together, she became my coach, and is truly the best).

Sarah came to Untamed with a clear vision: create a brand and website that showcases what she does, speaks to her dream clients, and allows them to easily book the service that is right for them. Unlike many business owners, her marketing relies on her network and word of mouth, not social media. For Sarah, the website serves as a place of credibility rather than a top-of-the-funnel tool. We brought her vision to life from scratch and created an intentional and attractive brand that will easily allow her to remain booked out.

Through a comprehensive brand strategy session and questionnaire, brand development, and website design, we crafted a final product that reflects her expertise and purpose. In addition to developing her digital presence of credibility, we integrated Honeybook to reduce administrative tasks, Klaviyo for email newsletters, a hidden sales page, a template to fill in and publish as her offers expand, and a presentation template for masterminds and workshops, setting her up for growth for years to come.

Her sales page template is ready to be duplicated for her next offer launch - all she has to do is put the right copy in!

Custom built website on Showit for easy post project management

Mobile optimized design on Showit featuring the Contact, Resources, and Work With Me pages

On brand questionnaire to provide to course clients as apart of the course collateral created. Designed to be re-used and updated for future courses.

Working with Bri was a dream. I was super impressed with her professionalism and professional knowledge of both design and marketing. From the very beginning, she provided helpful templates that broke down the project into bite sized pieces. I loved how she would provide a few different design options to choose from if I didn't have a clear vision, and she always went the extra mile to make sure I was genuinely happy with how a page turned out. My website is 1000% better than any template I could find online, and working with her saved me probably hundred of hours of work and agony.

1000% better than any template I could find online

From Sarah:

7 custom web pages built on Showit and mobile optimized

The primary logo in real life on a canvas tote

Her brand guidelines brand book to assist in remaining consistent and cohesive and to share with any team members she may bring on.

Behind the Design

Between reusable templates and a brand that stays true to Sarah, this brand is designed to be future proofed. It reflects both her and her dream clients. The designs intent is to make her ideal clients feel like they went on a first date that left them so seen and understood, you've met your soul mate. The deep blue portrays and signifies authority and expertise, while softer greens and grays add approachability. From the logo to the web design and brand messaging, Sarah's brand speaks to go-getters and overachievers who also crave balance ensuring that Sarah is fully booked with a roster of dream clients.

Sounds like home, smells like adventure, and tastes like excitement

Her primary logo was created to symbolize strength, stability, resilience, and ambition - many qualities that we subconsciously associate with mountains. Her logo portrays her brand values while simultaneously attracting her ideal clients.

Her color palette was chosen in tangent with a mural in her office that is often displayed during zoom calls - it psychologically portrays many of the emotions that her brand is associated with.

Her secondary logo loops the two 'Os' in her name to symbolize unity in transformation - a collaborative effort. Her brandmark has a similar symbol.

Her typography is very versatile paralleling with her brand values of diversity and accessibility. These types represent both the feminine and masculine portrayed and utilized in her brand.