SIIP
Brand Strategy
Package Design
Mango juice and beverages
Project Details
SIIP was born from a labor of love and patience, crafted in the kitchen with mom, based on a perfected, generational homemade recipe with a unique flavor found in no other juice. Abbas created SIIP with the mission to slow down life, encouraging small sips to savor the drinks and obtain the maximum enjoyment out of life.
After several years of recipe experimentation, sharing the drink with friends, and selling the drink from time to time, Abbas approached Untamed with a vision ready to come to life. He needed to refine the core message of his beverage to capture attention on grocery aisles and inspire not just purchases, but a fuller enjoyment of life through his juice.
Through a comprehensive brand strategy, personalized questionnaire, and package design, we created a brand and bottle that accurately represented SIIP's essence, attracted customers, and laid the foundation for future growth and new flavors. We crafted the brand story, aligning the visuals with Abbas' values, mission, and vision, ultimately designing packaging that conveyed a resonating message to his target audience.
Variations of the SIIP logo and colorings
The slogan in the brand colors
One of the brand patterns created for collateral
SIIP primary logo on a sticker
SIIP collateral graphics shown on mobile
The SIIP brandmarks and variations
The brand guidelines book to share with others and assist in remaining cohesive and consistent for years to come.
Behind the Design
The SIIP brand was crafted to embody the experience of drinking SIIP juice. At first glance, the vibrant colors grab your attention, your pupils dilate as you take it in, and afterward, you grasp the essence of SIIP: to slow down and savor the moment. It's simple, inviting, and enjoyable, yet versatile. The brand was designed with future flavors in mind. The illustrations behind the I's can seamlessly align with different drink flavors, and the messaging is applicable, relevant, and intriguing no matter which flavor you're sipping. The SIIP branding was envisioned for various settings, from a shelf in Trader Joe's to a complimentary snack on an airplane, the brand is ready to invite consumers for a sip in any setting and with every flavor.
Colorful, enjoyable, inviting, and vibrant
The primary SIIP logo was built to be changed to match individual flavors while remaining representative of the brand message and values giving each consumer an idea as to the benefits they receive when siping.
The SIIP colors are vibrant and representative of the current SIIP flavors.
The SIIP logo is meant to be versatile with secondary logos ready for anything from an important pitch to a free sticker.
The fonts were chosen to be accessible and intriguing. They were also chosen with a future website in mind ensuring that the fonts would work no matter their location.
The Brand
